Friday, January 31, 2014

Brand Smart excerpt - "Of Mentors and Mastermind Groups"

....The term Mentor is of ancient origins. Mentor is a figure from Greek mythology who during the Trojan War was the advisor of Telemachus, the son of Odysseus. The modern mentor/mentee relationship can be formal or informal. The fundamental characteristic of the relationship is that a more experienced or knowledgeable person (Mentor) provides some form of guidance to another person (Mentee).


Mastermind Group is a more recent conception. The idea derives from a term introduced by Napoleon Hill in the classic self-development book “Think and Grow Rich”. However, such advisory council type relationships have existed as long as human beings have formed organizations. Hill defined a Mastermind Group as follows: "The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony."

The concept of the Mastermind Group had been out of fashion for a time. Yet with the advent of other collaborative business and professional tools such as Social Networking, Coworking, and Crowdfunding the use of collaborative tools and resources are now all the rage. Conversely, until lately the Mentor concept has been in vogue. Yet in recent years the mentoring model and the associated expectations of such relationships are now being regarded by some as outdated and unrealistic....


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Brand Smart excerpt - "You Need A Bio!"

....Everybody loves a good story. More importantly, good personal or professional relationships are built upon people connecting with each other. There is probably no better way to get people to like you than to get them to connect with your story. Your resume enables a person to know something about you, but your bio compels them to get to know you....


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Thursday, January 30, 2014

Brand Smart excerpt - "Is Your Industry Dying or Changing?"

....Some people say that all change is good. Yet, that doesn't change the fact that sometimes it catches many people completely off guard. If you are unprepared for change you can become overwhelmed, anxious and even downright desperate. Change often happens in gradual recognizable steps, rather than rapid surges. Nevertheless, most of us tend to have change thrust upon us instead of being prepared.

The changes that I've already mentioned affect people not just as consumers, but also affect your current and future career decisions. Staying on top of changes and trends in your industry must become a vital concern, regardless of whether you’re a new-hire or a seasoned executive. In fact, knowing what’s going on in your industry can make the difference between whether you’re looking forward to receiving a big promotion or being abruptly laid off. A savvy, career-focused employee should put themselves in a position to recognize the signs well in advance....


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Brand Smart excerpt - "Using Visual Content to Enhance Your LinkedIn Profile"

....Standing out from the competition is the primary objective for achieving success with your branding strategy on LinkedIn. In the process of creating a powerful LinkedIn profile, most people simply strive for completeness and accuracy. They rely on effectively communicating their skills verbally. The only advantage comes from hopefully doing this better than the competition. Yet for a decision maker examining one after the other text heavy profiles, using the right words just may not be enough to grab their attention. Effective writing is certainly a powerful tool, but in many casesUsing Visual Content to Enhance Your LinkedIn Profile may be the best way to gain a leg up on the competition....


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