Wednesday, January 29, 2014

Brand Smart excerpt - "Taking Your Personal Brand “Global” through Networking and Publishing"

....Atlanta based motivational author and entertainment impresario Germaine Moody - the self proclaimed“King of Networking”, has produced the most ambitious book ever on the subject of Greatness. In the book “50 Seeds of Greatness”www.50seedsofgreatness.com Moody addresses 50 vital topics that can empower readers to “....produce an abundance of whatever we desire, while also leaving a legacy of our presence on Earth." However what makes the book so remarkable is that he also amassed almost 400 Contributors from over 100 Countries around the world to take part in the project. This extraordinary accomplishment is currently being considered for inclusion in the Guinness Book of World Records as the largest and most international publishing undertaking of all-time.

By writing this book, Mr. Moody has also come up with an ingenious way to expand his brand. This high-profile endeavor has enabled him to network with other movers and shakers around the world. The way that he accomplished this was by issuing an International call for authors to contribute their own thoughts about greatness to the book. Contributors from around the world were asked to answer the question "What does Greatness mean to me?" He presented this invitation primarily via LinkedIn. This enabled him to exponentially expand his network of professional contacts, while also creating an International marketing campaign for the book and acquiring high quality content for the project....


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Brand Smart excerpt - "Using Pinterest to Promote Your Personal Brand Identity"

....Pinterest is an excellent way to display your professional portfolio and accomplishments. You can pin videos that you’ve created, covers of books that you’ve written or images of infographics and images that you’ve designed. You can pin them to Boards with straightforward names like “My Books” or give your boards eye-catching or though-provoking names that showcase your creativity. Some examples of other ways that you can use Pinterest as a personal branding tool are as follows:


1) Create a shareable online Brand Identity Package by pinning images of your logo, business card, brochure, etc.
2) Create a shareable On-line Resume. (You might do this by sharing an image of each school that you've attended and job that you’ve had, along with explanatory text for each pin in the “Description” field) 
3) Create boards that tell your unique “Personal Brand Story” (The potential ways to use Pinterest to do this are unlimited)....
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Tuesday, January 28, 2014

Brand Smart excerpt - "Using Toastmasters International to Become a Competent Personal Brand Communicator"

....It has been said that Public Speaking is the greatest fear of most people. This is very unfortunate, because public speaking is probably the ultimate tool that can be used to establish your Personal Brand. Actually, getting to the point where you are sought after to speak publicly signals that you have accomplished the ultimate goal of Personal Branding – achieving “Brand Leadership”. According to www.businessdictionary.com Brand Leadership is defined as becoming the “....Most widely....recognized product in a particular market segment....” The kids these days would call that being a “Boss”....


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Brand Smart excerpt - "Using "LinkedIn Skills" to Showcase Your Personal Product & Service Offerings"

....Just like any other enterprise, building your Personal Brand consists of identifying your product and service offerings. Your "Personal Product & Service Offerings" may be as simple as Meat Processing or as complex as Investment Banking. Whatever your skills and abilities may be, it is important that they accurately reflect what you have to offer. The salable skills and areas of expertise that you claim to have, they represent the personal goods and services that you have in inventory for sale to a potential consumer. It is important that they be relevant to the type of opportunity that you are pursuing....


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