The 30 concise but powerful articles that comprise Brand Smart will provide you with all of the essential knowledge needed to build a successful branding strategy. The information found in Brand Smart will empower you with the basic knowledge that you need to build your brand, the advanced ideas that you need to gain a dominant brand presence and innovative concepts that will help you to rise above even the sharpest competition.
Saturday, February 1, 2014
Brand Smart excerpt - "Developing a S.M.A.R.T. Career Plan"
....S.M.A.R.T. is an acronym for agoal achievementprocess that stands for Specific, Measurable, Attainable, Relevant and Time-Bound. The concept is derived from the pioneering work of management guru Peter Drucker. The idea is founded upon the belief that goals are more likely to be achieved if they are precisely defined. Rather than sayingI’m going to buy a new car, an example of a S.M.A.R.T. goal would beI am going to buy a 2014 Lexus LS Hybrid for less than $120,000 by December 3rd 2014.
This goal of buying the Lexus is specific because it identifies an exact year, make and model of car. We can measure whether the goal is attained by whether I am able to acquire the vehicle below the specified price. By setting an exact date, I am challenging myself to follow the necessary plan that is required to achieve the goal. Yet when it comes to your career plan, there are a few additional considerations....