Saturday, February 1, 2014

Brand Smart excerpt - "Developing a S.M.A.R.T. Career Plan"

....S.M.A.R.T. is an acronym for a goal achievement process that stands for Specific, Measurable, Attainable, Relevant and Time-Bound. The concept is derived from the pioneering work of management guru Peter Drucker. The idea is founded upon the belief that goals are more likely to be achieved if they are precisely defined. Rather than saying I’m going to buy a new car, an example of a S.M.A.R.T. goal would be I am going to buy a 2014 Lexus LS Hybrid for less than $120,000 by December 3rd 2014.

This goal of buying the Lexus is specific because it identifies an exact year, make and model of car. We can measure whether the goal is attained by whether I am able to acquire the vehicle below the specified price. By setting an exact date, I am challenging myself to follow the necessary plan that is required to achieve the goal. Yet when it comes to your career plan, there are a few additional considerations....

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