Friday, January 31, 2014

Brand Smart excerpt - "Of Mentors and Mastermind Groups"

....The term Mentor is of ancient origins. Mentor is a figure from Greek mythology who during the Trojan War was the advisor of Telemachus, the son of Odysseus. The modern mentor/mentee relationship can be formal or informal. The fundamental characteristic of the relationship is that a more experienced or knowledgeable person (Mentor) provides some form of guidance to another person (Mentee).


Mastermind Group is a more recent conception. The idea derives from a term introduced by Napoleon Hill in the classic self-development book “Think and Grow Rich”. However, such advisory council type relationships have existed as long as human beings have formed organizations. Hill defined a Mastermind Group as follows: "The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony."

The concept of the Mastermind Group had been out of fashion for a time. Yet with the advent of other collaborative business and professional tools such as Social Networking, Coworking, and Crowdfunding the use of collaborative tools and resources are now all the rage. Conversely, until lately the Mentor concept has been in vogue. Yet in recent years the mentoring model and the associated expectations of such relationships are now being regarded by some as outdated and unrealistic....


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