Friday, February 14, 2014

"Brand Smart" @ Amazon.com

Brand Smart

is now available @
The 30 concise but powerful articles that comprise Brand Smart will provide you with all of the essential knowledge needed to build a successful branding strategy. Brand Smart will provide you with the tools and resources needed to build a first-class personal brand. It will also help you to develop a professional branding strategy that will elevate your organization high above the competition. The information found in Brand Smart will empower you with the basic knowledge that you need to build your brand, the advanced ideas that you need to gain a dominant brand presence and innovative concepts that will help you to rise above even the sharpest competition.

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Sunday, February 2, 2014

"Brand Smart" - Free Gift

Greetings: 

I would like to offer you the gift of a free copy of my 
e-Book – 

“Brand Smart: 30 Concise but Powerful Articles 
by Branding Expert - Vince Rogers” 

www.lulu.com/shop/product-21398007.html

This free download of "Brand Smart"will be available only for a limited time. 

The only thing that I ask you to do in return is to 
click the “f Like” symbol 


 Like
on the right side of the page. 

After reading the book, if so inclined I would greatly appreciate it if you would write a short review. 

Thank you in advance. 
Continued Success, 


Vince Rogers

Brand Smart

by Vince Rogers

eBook (PDF), 112 Pages 

     
Brand Smart
Price: Free
Download immediately.
The 30 concise but powerful articles that comprise Brand Smart will provide you with all of the essential knowledge needed to build a successful branding strategy. Brand Smart will provide you with the tools and resources needed to build a first-class personal brand. It will also help you to develop a professional branding strategy that will elevate your organization high above the competition. The information found in Brand Smart will empower you with the basic knowledge that you need to build your brand, the advanced ideas that you need to gain a dominant brand presence and innovative concepts that will help you to rise above even the sharpest competition.
www.lulu.com/shop/product-21398007.html

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Brand Smart bonus material - "Taking Initiative – When Passion Meets Purpose"


by Vince Rogers

 The renowned writer Aldous Huxley hypothesized that"Every civilization is, among other things, an arrangement for domesticating the passions of men and setting them to do useful work." His statement points out the two key conditions which are essential to a person realizing their highest human potential. In order for a person to achieve a higher purpose, they must have a passion for something worthwhile. In order to convert that passion into positive change, it is necessary to have an organized strategy for transforming that passion into purposeful action.
                                                                                                                                                          When passion meets purpose the result is high level achievement. The willingness to act boldly, consistently and purposefully are the keys to effectively implementing your Success Strategy. Throughout history, the stories associated with the greatest achievements of mankind usually follow this outline. Yet there are still many visionary achievements, advancements, ideas and inventions that the world is still awaiting.
Throughout history, magnificent strides have been made by men of action to further the human race. At least one of these bold new ideas for innovation and enterprise probably lies dormant within you. Will you honor the world by sharing your gifts? If so, start now.
In order to convert your passion into a tangible force for positive change, you have to create your Success Plan. Then you must consistently and purposefully take the initiative to work that plan every single day. Make a commitment to make this the day you begin to take initiative. It is up to you and you alone to take the necessary steps to discover your passion and fulfill your purpose!
Buy Brand Smart by Vince Rogers @ Lulu.com 
Visit the Lulu Marketplace for product details, ratings, and reviews.

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Saturday, February 1, 2014

Brand Smart excerpt - "Home of the Braves – Understanding Your Target Audience"

....On November 11th, John Schuerholz the General Manager of the club announced that “We are extremely excited that our address will still be Atlanta and so will the name across our jersey.” Despite this assurance that the team was not abandoning their allegiance to the name “Atlanta”, residents of the city proper – Atlanta, they regarded the team’s announced move as an alienation of affections. The team’s diverse fan-base of Black and White, affluent and working class and urban and suburban devotees had supported the team through more years of thin than thick. Now it seems that the only loyalty the team is being responsive to is the opportunity to move to "greener pastures".

Schuerholz would go on to say in his video statement that "We wanted to find a location that is great for our fans, makes getting to and from the stadium much easier, and provides a first-rate game day experience in and around the stadium." These words left many people who felt that they were Braves fans scratching their heads. Well the fact of the matter is that what Mr. Schuerholz really meant was Target Audience – not fans. Yet in the GM’s short statement, he captured all of the elements that should go into the hard realities of understanding your Target Audience....


Buy Brand Smart by Vince Rogers @ Lulu.com
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Brand Smart excerpt - "Developing a S.M.A.R.T. Career Plan"

....S.M.A.R.T. is an acronym for a goal achievement process that stands for Specific, Measurable, Attainable, Relevant and Time-Bound. The concept is derived from the pioneering work of management guru Peter Drucker. The idea is founded upon the belief that goals are more likely to be achieved if they are precisely defined. Rather than saying I’m going to buy a new car, an example of a S.M.A.R.T. goal would be I am going to buy a 2014 Lexus LS Hybrid for less than $120,000 by December 3rd 2014.

This goal of buying the Lexus is specific because it identifies an exact year, make and model of car. We can measure whether the goal is attained by whether I am able to acquire the vehicle below the specified price. By setting an exact date, I am challenging myself to follow the necessary plan that is required to achieve the goal. Yet when it comes to your career plan, there are a few additional considerations....


Buy Brand Smart by Vince Rogers @ Lulu.com
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Friday, January 31, 2014

Brand Smart excerpt - "Of Mentors and Mastermind Groups"

....The term Mentor is of ancient origins. Mentor is a figure from Greek mythology who during the Trojan War was the advisor of Telemachus, the son of Odysseus. The modern mentor/mentee relationship can be formal or informal. The fundamental characteristic of the relationship is that a more experienced or knowledgeable person (Mentor) provides some form of guidance to another person (Mentee).


A Mastermind Group is a more recent conception. The idea derives from a term introduced by Napoleon Hill in the classic self-development book “Think and Grow Rich”. However, such advisory council type relationships have existed as long as human beings have formed organizations. Hill defined a Mastermind Group as follows: "The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony."

The concept of the Mastermind Group had been out of fashion for a time. Yet with the advent of other collaborative business and professional tools such as Social Networking, Coworking, and Crowdfunding the use of collaborative tools and resources are now all the rage. Conversely, until lately the Mentor concept has been in vogue. Yet in recent years the mentoring model and the associated expectations of such relationships are now being regarded by some as outdated and unrealistic....


Buy Brand Smart by Vince Rogers @ Lulu.com
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Brand Smart excerpt - "You Need A Bio!"

....Everybody loves a good story. More importantly, good personal or professional relationships are built upon people connecting with each other. There is probably no better way to get people to like you than to get them to connect with your story. Your resume enables a person to know something about you, but your bio compels them to get to know you....


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Thursday, January 30, 2014

Brand Smart excerpt - "Is Your Industry Dying or Changing?"

....Some people say that all change is good. Yet, that doesn't change the fact that sometimes it catches many people completely off guard. If you are unprepared for change you can become overwhelmed, anxious and even downright desperate. Change often happens in gradual recognizable steps, rather than rapid surges. Nevertheless, most of us tend to have change thrust upon us instead of being prepared.

The changes that I've already mentioned affect people not just as consumers, but also affect your current and future career decisions. Staying on top of changes and trends in your industry must become a vital concern, regardless of whether you’re a new-hire or a seasoned executive. In fact, knowing what’s going on in your industry can make the difference between whether you’re looking forward to receiving a big promotion or being abruptly laid off. A savvy, career-focused employee should put themselves in a position to recognize the signs well in advance....


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Brand Smart excerpt - "Using Visual Content to Enhance Your LinkedIn Profile"

....Standing out from the competition is the primary objective for achieving success with your branding strategy on LinkedIn. In the process of creating a powerful LinkedIn profile, most people simply strive for completeness and accuracy. They rely on effectively communicating their skills verbally. The only advantage comes from hopefully doing this better than the competition. Yet for a decision maker examining one after the other text heavy profiles, using the right words just may not be enough to grab their attention. Effective writing is certainly a powerful tool, but in many casesUsing Visual Content to Enhance Your LinkedIn Profile may be the best way to gain a leg up on the competition....


Buy Brand Smart by Vince Rogers @ Lulu.com
Visit the Lulu Marketplace for product details, ratings, and reviews.
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