Thursday, January 30, 2014

Brand Smart excerpt - "Using Visual Content to Enhance Your LinkedIn Profile"

....Standing out from the competition is the primary objective for achieving success with your branding strategy on LinkedIn. In the process of creating a powerful LinkedIn profile, most people simply strive for completeness and accuracy. They rely on effectively communicating their skills verbally. The only advantage comes from hopefully doing this better than the competition. Yet for a decision maker examining one after the other text heavy profiles, using the right words just may not be enough to grab their attention. Effective writing is certainly a powerful tool, but in many casesUsing Visual Content to Enhance Your LinkedIn Profile may be the best way to gain a leg up on the competition....


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