Thursday, January 30, 2014

Brand Smart excerpt - "Is Your Industry Dying or Changing?"

....Some people say that all change is good. Yet, that doesn't change the fact that sometimes it catches many people completely off guard. If you are unprepared for change you can become overwhelmed, anxious and even downright desperate. Change often happens in gradual recognizable steps, rather than rapid surges. Nevertheless, most of us tend to have change thrust upon us instead of being prepared.

The changes that I've already mentioned affect people not just as consumers, but also affect your current and future career decisions. Staying on top of changes and trends in your industry must become a vital concern, regardless of whether you’re a new-hire or a seasoned executive. In fact, knowing what’s going on in your industry can make the difference between whether you’re looking forward to receiving a big promotion or being abruptly laid off. A savvy, career-focused employee should put themselves in a position to recognize the signs well in advance....


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