Sunday, January 26, 2014

Brand Smart excerpt - "Alert the Media! – Using On-line Press Releases to Promote Your Personal Brand"

....Online press release services such as PRLog; PRweb and i-Newswire offer various free and paid distribution packages. These platforms make it easy for Public Relations non-professionals to create professional looking press releases. If you think your news is of a higher level and you have expectations that it will raise your profile significantly, you may want to hire a professional to create and distribute your press release. However, with either route you take, there is no guarantee that your press release will be picked up by the media.

The most essential factor in determining if your press release is picked up by the media is whether it truly lives up to the most narrowly defined definition of “news”. Sometimes determining what is news and what is not can be a very “grey area”. For instance, announcing a sale at your store is not news. However, announcing that you will give away a new car to a selected shopper during a sale at your store is news....


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