....It has been said that Public Speaking is the greatest fear of most people. This is very unfortunate, because public speaking is probably the ultimate tool that can be used to establish your Personal Brand. Actually, getting to the point where you are sought after to speak publicly signals that you have accomplished the ultimate goal of Personal Branding – achieving “Brand Leadership”. According to www.businessdictionary.com Brand Leadership is defined as becoming the “....Most widely....recognized product in a particular market segment....” The kids these days would call that being a “Boss”....
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