....The goal of employers in today’s job market is to find the “ideal” candidate for every job opening. Facing a “lean” job market, the goal of every jobseeker should be to present themselves as the ideal candidate for a specific career opportunity. From the employer’s perspective, finding the right person for a job is not just a hiring decision – it is also a purchase decision. Therefore, it is imperative that you package yourself in a way that makes you more attractive than all of the other “products” available in the marketplace....
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