....Six years ago, Atlanta based Personal Brand Strategy coach Kelly Green was faced with this exact dilemma. The simultaneous challenges of managing her serious health condition and the loss of her high-status career seriously shook the core of her identity. She affirms that
“When I got laid off, I was hurt, angry and embarrassed, but most of all I had no idea what I was going to do next!”
After no small amount of soul searching, she decided for the first time in her life to put a priority on her own personal well being. This was not easy for someone who was used to putting their career first. As she puts it, “My ego wanted to continue living the lifestyle I had been living for 15 years, but deep down I knew that I needed a mental and physical break from it all.”
This realization highlights the first stage of what "Coach Kelly" characterizes as the process of “Personal Re-Branding” Many people are currently facing the process of repositioning their lives after facing serious adversities. Home foreclosure, job loss, severe illness and other major challenges can send a person's life into a tailspin. Not only can such life altering adversities affect how the world sees your personal brand identity, but they can deeply alter your personal self-image as well. Kelly believes that the first question you have to ask yourself in this process of personal “re-branding” is
“What do I want to do with my life now and how does my new situation affect that?....
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