Monday, January 20, 2014

Brand Smart excerpt - "Building Your “Standout” Brand as a Consultant”

....Given the economic trends concerning workforce expansion and economic productivity, hiring consultants as opposed to full-time employees is becoming the rule rather than the exception. Translation: This isn’t your grandmother’s workforce. Progressively more opportunities to become a consultant may become available in the future than permanent full-time jobs created....
So what does it take to gain a foothold as a consultant in this current environment? Essentially all consultants have to do 3 things to succeed:
1) Define your area of expertise
2) Find Clients
3) Deliver a quality product
Numbers 1 and 3 will be determined by the experiences and abilities that you have acquired throughout your career. Number 2 will be a function of your efforts to effectively build and promote your brand in order to stand out from the competition....
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