....The question of the day when it comes to branding, promoting and marketing products and services is how can I use “new media” effectively? The catch-all phrase “new media” refers to the advent of technological advancements in computers, communications technology and computer-enabled communications devices. Most importantly, the internet has made it possible to reach potential customers in ways that were unimaginable just a few years ago. It is clear that using these new platforms effectively is essential to building, promoting and maintaining your brand. The most important question to consider then is what “new media” vehicle can I use to reach the customers I need to reach?....
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