Thursday, January 16, 2014

Brand Smart excerpt - "Career Branding Using LinkedIn"

....the keys to personal branding that you will need as you start to use LinkedIn are the same skills you will need as you pursue any personal branding strategy. As you build your profile on LinkedIn, remember that you are attempting to position yourself as a trustworthy subject matter expert in your field. Then as you pursue the task of building your contacts, keep in mind that you must assemble a winning team in order to achieve long-term career and professional success.... 
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