Wednesday, January 22, 2014

Brand Smart excerpt - "Using Expert Videos to Build Your Brand”

....The actual “filmic” elements of the video are not the only details you must pay attention to. When making an “expert” video, your appearance and presentation are still the most essential elements. You should pay close attention to the following personal details:


  • Wear attire that is well suited to your level of expertise
  • Make sure that your voice and language are tailored to your audience
  • Limit the length of your video to the minimum time needed to explain the topic
  • Try to be aware of your facial expressions, posture and body language

....Getting used to the camera as your only audience is a challenge to say the least. Getting used to the penetrating hot lights burning right through you is another matter altogether. It would have been almost impossible to manage this process without the help of a seasoned professional filmmaker....


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