Wednesday, January 29, 2014

Brand Smart excerpt - "Using Pinterest to Promote Your Personal Brand Identity"

....Pinterest is an excellent way to display your professional portfolio and accomplishments. You can pin videos that you’ve created, covers of books that you’ve written or images of infographics and images that you’ve designed. You can pin them to Boards with straightforward names like “My Books” or give your boards eye-catching or though-provoking names that showcase your creativity. Some examples of other ways that you can use Pinterest as a personal branding tool are as follows:


1) Create a shareable online Brand Identity Package by pinning images of your logo, business card, brochure, etc.
2) Create a shareable On-line Resume. (You might do this by sharing an image of each school that you've attended and job that you’ve had, along with explanatory text for each pin in the “Description” field) 
3) Create boards that tell your unique “Personal Brand Story” (The potential ways to use Pinterest to do this are unlimited)....
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