Saturday, January 25, 2014

Brand Smart excerpt - "Reputation Management – Imagining a “New Morehouse"

....In some cases, a decline in the reputation of an organization can have consequences for the institution as well as other associated “stakeholders”. Scandals within such respected institutions as the Catholic Church, the Boy Scouts of America and Penn State University have produced consequences for the reputation and brand perception of the current members, past participants and even affect the perceived value of the degrees earned by the alumni of the respective school. In the case of one’s Alma Mater, the associated Brand Equity that is derived from the association of being an alumnus of certain institutions has a direct affect on your personal brand. When it comes to such positive associations, being know as a“Morehouse Man” is one of the strongest personal branding attributes one can possess next to being an“Ivy Leaguer”....


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