Tuesday, January 28, 2014

Brand Smart excerpt - "Using "LinkedIn Skills" to Showcase Your Personal Product & Service Offerings"

....Just like any other enterprise, building your Personal Brand consists of identifying your product and service offerings. Your "Personal Product & Service Offerings" may be as simple as Meat Processing or as complex as Investment Banking. Whatever your skills and abilities may be, it is important that they accurately reflect what you have to offer. The salable skills and areas of expertise that you claim to have, they represent the personal goods and services that you have in inventory for sale to a potential consumer. It is important that they be relevant to the type of opportunity that you are pursuing....


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